By Rieva Lesonsky According to a recent poll from Gallup®, 70% of Americans over age 18 regularly use either a smartphone or a tablet. How are these devices affecting the way consumers shop in brick-and-mortar stores? For more than half of Americans surveyed in the poll, the answer is, “not very much.” However, 19% reported to shop less at physical stores as a result of mobile technology, while 22% shop in person more often. Whose shopping habits has mobile technology affected the most? ...
By Rieva Lesonsky According to a recent poll from Gallup®, 70% of Americans over age 18 regularly use either a smartphone or a tablet. How are these devices affecting the way consumers shop in brick-and-mortar stores? For more than half of Americans surveyed in the poll, the answer is, “not very much.” However, 19% reported to shop less at physical stores as a result of mobile technology, while 22% shop in person more often. Whose shopping habits has mobile technology affected the most? ...
Share this Article
Recommended